Case Studies, Kareliya Equipments
Case Studies

Real Problems. Real Display Solutions.

See how Kareliya Equipments solves real retail challenges across India, from melting shrikhand in 43°C summers to invisible bakery products and untapped popsicle markets.

Shrikhand Counter
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Case Study 01

Shrikhand Display Counter

How Ahmedabad's sweet shop owners stopped losing shrikhand to summer heat.

Engineered specifically for the Indian climate and the Indian sweet shop, this counter is not just a refrigeration unit, it is a purpose built selling machine that keeps premium shrikhand firm, fresh, and visible even in peak summer.

43°C+
Summer Peak Temp in Ahmedabad
2 to 8°C
Consistent Cooling Maintained
~30%
Energy Efficient vs Standard Coolers
The Problem

A Premium Product Melting Away by 2 PM

Ahmedabad summers are no joke. When temperatures regularly cross 43°C, every business selling shrikhand faces the same nightmare, a product that looks and tastes perfect in the morning, turning into a warm, watery mess by afternoon.

Sweet shop owners and dairy retailers were losing significant stock on hot days. Standard refrigerators were not built for display service environments, every time a customer or staff member opened the unit to serve shrikhand, the internal temperature spiked. Over the course of a busy afternoon, the cumulative effect was devastating for product quality.

The deeper frustration was this: shrikhand is a premium product. Customers expect it to look rich, firm, and fresh. A melting or sweating display is not just a loss of product, it is a loss of trust.

"Our stock was fine in the morning, but by 2 PM in May, we were serving shrikhand that looked like it had been left in the sun. We couldn't afford that kind of loss every day."

Challenge vs Solution

Where Standard Coolers Fail, We Engineered Answers

⚠ The Challenge
✓ The Kareliya Solution
Shrikhand melts quickly in 43°C+ summer heat, causing product loss and revenue damage.
Static cooling technology with a sealed insulated cabinet maintains 2°C to 8°C continuously, even in peak summer.
Standard refrigerators are not designed for open display service, every door opening spikes internal temperature.
Front access glass door design minimises heat ingress while keeping product fully visible and accessible to customers.
Power fluctuations during Ahmedabad summers can crash conventional cooling units.
Voltage stabiliser ready compressor system handles common power fluctuations without tripping.
Generic counters don't stand out, reducing impulse purchases of premium products like shrikhand.
Premium glass and stainless steel build showcases shrikhand attractively, driving higher counter level sales.
The Solution

Built for the Indian Summer, Designed to Sell

Built for Extreme Indian Summers
  • Static cooling system with no fan, eliminates drying of product surface
  • Heavy duty insulation that holds temperature even during continuous serving hours
  • Compressor rated for sustained performance up to 45°C ambient temperature
Designed to Sell, Not Just Store
  • Full length glass display panels, shrikhand stays visible and tempting at all times
  • Premium stainless steel frame, communicates hygiene and quality to customers
  • Optimal lighting integration, makes colours and textures of shrikhand pop
Operator Friendly Design
  • Easy clean interior surfaces, faster daily hygiene routines
  • 5 ft standard footprint, fits most sweet shop counter layouts
  • Service temperature range of 2°C to 8°C, ideal for shrikhand preservation
Climate Calibrated Engineering
  • Designed, tested, and refined in the same heat your business faces
  • Calibrated for Indian climate, food products, and retail environments
  • Built to handle real world Indian power and usage conditions
Results at a Glance

What Changed After Installation

Measured Outcomes
Product loss due to melting
Reduced to near zero
Summer sales of shrikhand
Significant increase
Customer complaints (spoilage)
Eliminated
ROI timeline
Within one selling season
Equipment downtime in summer
Minimal

"Once we installed the Kareliya counter, we stopped worrying about summer. The shrikhand stays perfect, customers can see it clearly, and our afternoon sales have gone up. It paid for itself within the first season."

Why Kareliya Equipments

We Understand the Indian Market From the Inside

Based in Ahmedabad, Kareliya Equipments understands the local market from the inside. Our equipment is designed, tested, and refined in the same heat that your business faces every summer. We don't import generic display solutions, we engineer display counters calibrated for the unique demands of Indian climate, Indian food products, and Indian retail environments.

  • Manufacturer direct pricing, no middlemen, better value
  • Custom sizes available, fit your exact counter dimensions
  • After sales service support, we stand behind every unit we ship
  • Trusted by sweet shops, dairy retailers, and caterers across Gujarat
Ready to protect your shrikhand this summer?
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Rotating Counter
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Case Study 02

Rotating Display Counter

How bakeries turned invisible products into their biggest sales driver.

Built on a simple but powerful idea: if you want customers to buy more, give them a reason to look. Motorised 360° rotation turns a static display into an active, attention holding showcase that works for you all day, every day.

360°
More Product Visibility vs Static Counter
4 to 12°C
Refrigerated, Ideal for Cakes & Pastries
5 ft
Compact Footprint Fits Most Counters
The Problem

Half the Range Was Never Being Seen

Walk into almost any bakery in India and you'll notice the same thing, a static glass counter lined with cakes, pastries, and baked goods, most of which customers simply never see. Products at the back are invisible. Items at the sides go unnoticed. And the ones in the corner might as well not exist.

Bakery owners invest significant time and money curating their product range, crafting beautiful cakes, stocking fresh pastries, sourcing premium ingredients. Yet a huge portion of that effort is wasted because the display counter was never designed to show all products to all customers.

The result? Low impulse purchases, uneven sales across product lines, and customers walking out having bought only what they already planned to, because nothing else caught their eye.

The problem compounds in warm environments. Keeping cream cakes and pastries at room temperature for long display hours risks freshness. But taking products in and out of refrigeration to display them is impractical. Bakery owners were stuck choosing between visibility and freshness, when they should never have had to choose.

"We had 20 different pastries on the counter. Customers would pick up whatever was right in front of them. Half our range was just not being seen. We were losing sales on products we had already made."

Challenge vs Solution

Visibility and Freshness, Without the Trade Off

⚠ The Challenge
✓ The Kareliya Solution
Cakes and pastries in a static counter are only visible from one angle, customers simply don't see most products.
360° continuous rotation ensures every product faces every customer, multiplying visibility without extra floor space.
Bakery owners rearrange products manually throughout the day, a time consuming, inconsistent process.
Motorised rotation works silently and automatically, zero staff effort needed to keep every item in view.
In warm shops, cakes and cream pastries lose freshness quickly when kept at room temperature for display.
Integrated refrigeration maintains 4°C to 12°C inside the cabinet while the display keeps rotating.
Customers walk past bakery counters without stopping, nothing visually commands their attention.
The rotating motion naturally draws the eye, a moving display is a proven impulse purchase trigger.
The Solution

A Display That Actively Sells For You

360° Motorised Rotation
  • Silent motor drives smooth, continuous rotation, non disruptive to the shop environment
  • Every product gets equal prime position exposure throughout the day
  • Proven impulse purchase trigger, motion naturally draws the eye of passing customers
Refrigerated Cabinet
  • Integrated cooling maintains 4°C to 12°C, ideal for cakes, pastries, mousse, and cream items
  • Refrigeration runs while the unit rotates, zero compromise between visibility and preservation
  • Glass panels allow full product visibility without opening the cabinet and disrupting temperature
Premium Build
  • Stainless steel and glass construction, communicates quality before a single label is read
  • 4 display shelves, maximise vertical space and product count within a 2.5 ft footprint
  • Bright internal lighting, colours, textures, and decorations showcased at their best
Operator Simplicity
  • Plug and play operation, no complicated setup or daily calibration
  • Easy load shelves, restocking during business hours takes seconds
  • Low maintenance design, cleaning between product loads is quick and hassle free
Results at a Glance

What Changed After Installation

Measured Outcomes
Impulse purchases at the counter
Noticeable increase
Product visibility across the counter
All items, all customers
Staff time spent rearranging products
Eliminated
Cake & pastry freshness during display
Fully maintained
Customer dwell time at the counter
Increased

"The moment we put the rotating counter on the floor, customers started stopping in front of it. People were pointing at pastries they had never noticed before. Our average transaction value went up within the first week."

Why Kareliya Equipments

Equipment That Earns Its Place on the Floor

Kareliya Equipments is an Ahmedabad based manufacturer with years of experience building display and refrigeration solutions for the Indian food retail market. We understand that bakery owners don't just need equipment, they need equipment that earns its place on the floor. The Rotating Display Counter is designed to pay for itself through increased sales, not just serve as a refrigeration unit.

  • Direct manufacturer pricing, no distributor markup
  • Custom configurations available, shelf count, height, and footprint
  • Built and tested in Ahmedabad, suited to Indian climate and power conditions
  • Trusted by bakeries, cake shops, hotels, and patisseries across Gujarat
Ready to make every product impossible to miss?
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Popsicle Counter
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Case Study 03, New Launch

Popsicle Display Counter

India's first dedicated popsicle display counter, built to turn every passerby into a customer.

Designed from the ground up for the Indian frozen treat market, this is the first purpose built solution that combines -18°C deep freeze performance with full, open visibility branded display. It does not adapt an existing product, it solves a problem no other equipment in the Indian market has addressed.

10×
Product Visibility vs Closed Freezer
-18°C
Deep Freeze, Popsicles Stay Rock Solid
70%+
Of Ice Cream Purchases Are Impulse Buys
The Problem

A Billion Rupee Category Left on the Shelf

India sells hundreds of crores worth of popsicles, kulfi, and frozen treats every summer, yet the single biggest barrier to selling more isn't product quality, pricing, or distribution. It is visibility.

Walk into any ice cream shop, kirana store, or popsicle stall in India today. The frozen stock sits inside a deep, closed top freezer. The lid is shut. The products are invisible. A customer has to already want a popsicle, walk up, lift the lid, and dig around to find one, and even then, half the flavours are buried under ice or stacked in the back.

This is the opposite of how impulse purchases work. Frozen treat buying is driven almost entirely by seeing the product, the bright colours, the different flavours, the visual appeal of a well presented popsicle. When the product is hidden, the sale is lost before it ever had a chance.

The cruel irony is that vendors are investing in quality, sourcing better fruits, experimenting with new flavours, building interesting brands, but then putting all of that into a box that nobody can see. The display is killing the product.

"People don't ask for popsicles. They see them and then they want them. If they can't see them, they don't think about them. It's that simple, and that's exactly what we were getting wrong."

The Market Opportunity

Why Now Is the Right Time

The popsicle and artisanal frozen treat category in India is growing rapidly. But the display infrastructure has not kept pace. This is a gap that forward thinking vendors can now fill, and first movers will build a significant advantage.

Market Signal
What It Means for Vendors
Artisanal popsicle brands booming
Premium kulfi style popsicles and fruit pops are growing fast in tier 1 and tier 2 cities, customers expect premium presentation to match premium pricing.
Summer season extending
Hotter, longer summers across India mean a wider window to sell frozen treats, the right display maximises every day of that season.
No dedicated display in the market
Most vendors use modified ice cream freezers not designed for popsicle display, a purpose built counter is a clear competitive edge.
Impulse buying drives the category
Over 70% of ice cream and frozen treat purchases are unplanned, visibility is everything in this category.
Challenge vs Solution

Turning a Hidden Box Into a Visual Menu

⚠ The Challenge
✓ The Kareliya Solution
Popsicles stored in closed top freezers are completely hidden, customers don't know what flavours are available.
Full open top or panoramic glass display puts every popsicle in direct line of sight, turning the counter into a visual menu.
Vendors rely on handwritten boards or printed stickers to communicate product range, easy to miss, hard to update.
The display creates a live, colourful product showcase, the popsicles themselves become the best advertisement.
Generic freezers have no brand presence, every vendor's setup looks identical with no differentiation.
A premium stainless steel and glass display counter instantly signals quality, helping vendors command better prices.
Without a dedicated display, vendors miss the massive impulse buying window.
A well lit, visible popsicle display activates the impulse purchase instinct at the exact moment customers walk past.
The Solution

India's First Purpose Built Popsicle Display

Visible Display, Products Do the Selling
  • Open top or panoramic glass display design, every popsicle is visible from across the room
  • Bright internal LED lighting, colours, textures, and branding pop without extra signage
  • Designed to display popsicles upright, the most visually impactful, recognisable format
  • Acts as a live, self updating menu, customers see exactly what is available at a glance
Deep Freeze, Rock Solid in Summer
  • Maintains -18°C consistently, popsicles stay firm even during peak afternoon heat
  • Compressor built for sustained operation in 43°C+ ambient temperatures
  • Rapid recovery after opening, temperature stabilises quickly to protect quality
  • Energy efficient design, lower running costs during the long summer season
Built for Brand Building
  • Premium stainless steel and glass construction, positions your stall as a quality destination
  • Clean, uncluttered display surface, your product branding becomes the centrepiece
  • Footprint designed for high footfall locations, carts, kiosks, shop fronts, and events
  • Custom sizing available, adapt to your exact space and product range
First Mover Advantage
  • No other vendor in your area is likely using a purpose built popsicle display, stand out immediately
  • Premium display justifies premium pricing, presentation signals product quality
  • Expand your range confidently, when every flavour is visible, variety becomes a selling point
Results at a Glance

What This Counter Delivers

Expected Outcomes
Customer impulse purchases of popsicles
Significant uplift
Ability to communicate flavour range
100% visual
Brand differentiation on the shop floor
Immediate
Product integrity at -18°C during display
Fully maintained
Vendor confidence in premium pricing
Higher margins

"Before the display counter, customers would walk past. After, they stop. They look. They point at flavours. Sometimes they buy two. The counter doesn't just store popsicles, it sells them."

Why Kareliya Equipments

We Built the Answer Our Customers Kept Asking For

Kareliya Equipments is an Ahmedabad based manufacturer that has spent years building display and refrigeration solutions for the Indian food retail market. The Popsicle Display Counter represents our entry into an entirely new product category, one we identified because our customers kept asking the same question: why is there no good way to display popsicles in India? We built the answer. And because we manufacture directly in Ahmedabad, we can offer it at a price point that makes the business case straightforward for vendors at every scale.

  • India's first purpose built popsicle display counter, not an adaptation, a dedicated solution
  • Direct manufacturer pricing, no intermediaries, no inflated costs
  • Custom builds available, for carts, shop counters, events, and retail chains
  • After sales service, we support every unit we supply
  • Built and tested in Ahmedabad, designed for Indian climate, power supply, and retail conditions
Be the first in your market with a dedicated popsicle display counter.
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Get in Touch

Ready to Order?
Let's Build Something Together.

Whether you need a standard unit or a fully customised counter — our team is ready to guide you from inquiry to delivery.

08043877035
WhatsApp: 08043877035
info@kareliyaequipments.in
www.kareliyaequipments.in
51, Shivbhumi-3 Ind Park, Bakrol, Ahmedabad
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